How Much Do Businesses Spend on Marketing Each Year? The 11% Average.
Marketing is a crucial aspect of any business, serving as the bridge between products/services and potential customers. However, determining the right amount to invest in marketing can be challenging. In this blog post, we’ll delve into the data to understand how much businesses typically spend on marketing each year, exploring trends across different industries and […]
The Skills You Need to Work in Digital Marketing
As artificial intelligence continues to expand, many industries are concerned about security when it comes to jobs. Digital marketing is not one of them! If you’ve ever considered a career in digital marketing, this is your sign to make it happen. The industry is expected to reach $689 billion by 2028 and the growth is […]
The Gen-Z News Landscape: How Social Media is Shaping Information Consumption
Gen-Z, typically defined as those born between the mid-1990s and early 2010s has grown up in a world vastly different from that of previous generations. One of the most notable differences is their relationship with news and information. Unlike their predecessors, who often turned to traditional news outlets like newspapers and television for updates, Gen-Z […]
Mastering Marketing ROI: Developing a Cost-Per Model for Your Business
In the world of marketing, understanding the return on investment (ROI) of your campaigns is crucial for maximizing profitability and optimizing resources. One effective way to measure ROI is through a cost-per model, which calculates the cost incurred to achieve a specific outcome, like a lead, conversion, or sale. In this blog post, we’ll explore […]
Here’s Why Your Business Needs a Search Engine Optimization Strategy
In today’s digital age, where online presence is paramount, Search Engine Optimization (SEO) has emerged as a cornerstone of effective marketing strategies. With billions of searches conducted daily on search engines like Google, Bing, and Yahoo, optimizing your website for searchability is no longer optional—it’s imperative. We’re going to break down why SEO is indispensable […]
Mastering the Art of Social Media for Your Business
In the fast-paced digital era, where communication happens in the blink of an eye, social media has emerged as a powerhouse for businesses and individuals alike. However, navigating the vast landscape of social media platforms requires more than just posting updates or sharing content. Effective social media and successful engagement demand a strategic approach, and […]
